Buyers in Dubai tend to love and trust brands, which is why the city has more branded properties than any other part of the world. These ultra-luxury properties assure investors of the utmost level of quality and service. Although branded residences in Dubai currently comprise a small portion of the property stock, the sector is expanding rapidly with various projects in the pipeline. So far, Dubai has lured several high-end brands—Armani, Bulgari, and Mercedes, to name a few—to collaborate with local developers, resulting in the most awe-inspiring structures. Let’s lift the lid on some of Dubai’s most desirable branded homes.
Understanding Branded Residences
So, what is a branded residence?
The concept of “branded residences” was born in New York City in the 1920s. These properties are associated with a highly distinguished and respected brand: a hotel chain, a fashion house, or even an automobile company. Residents enjoy an exclusive living experience with exceptional amenities, Distinctive design, and premium services. Branded residences in Dubai are considered a symbol of luxury and exclusivity, attracting various luxury property investors.
Benefits of Investing in Branded Residences Dubai
Investing in higher-end branded residences in Dubai is appealing for several reasons. Branded properties offer a level of trust, removing the guesswork from an investment, enhancing the property’s perceived value, and attracting high-net-worth buyers seeking the lifestyle or amenities associated with that brand.
Starting in 2014, branded residences in Dubai have experienced remarkable growth over the last decade.
According to the Dubai branded residences report by property consultancy Global Branded Residences (GBR), the market has witnessed an impressive 122% increase in the previous five years alone.
GBR data indicates that the development of branded properties in Dubai will continue to expand. Specifically, standalone properties (without a hotel component) are expected to increase, constituting 54% of the market. These developments will account for 78% of all new projects in the next four years. This growth in Dubai’s branded residences market surpasses the global projection, which is 41%.
List of Branded Residences in Dubai
Join us as we explore the branded residence landscape in Dubai and spotlight the most notable examples.
Karl Lagerfeld Villas
Karl Lagerfeld Villas by Taraf is one of Dubai’s latest branded off-plan projects. It offers an exclusive
collection of 5–7-bedroom villas situated on the crystal lagoon in the prestigious Meydan neighborhood.
Inspired by Karl Lagerfeld’s iconic fashion collections, each villa seamlessly blends versatility with minimalist aesthetics to enhance the residential experience.
A central feature of each villa is the elegant catwalk leading to the grand entrance and the waterfall-edge pool. The exterior of the Karl Lagerfeld-Branded Villas boasts a contemporary yet timeless design, incorporating Art Deco details and 18th-century-inspired aesthetics.
- Developer: Taraf
- Brand: Karl Lagerfeld
- Location: Nad Al Sheba – Meydan
Armani Beach Residences
Armani Beach Residences is an exclusive development in the prestigious Palm Jumeirah community. Developed by Arada, it resulted from the collaboration between renowned Japanese architect Tadao Ando and the iconic fashion figure Giorgio Armani. The 53 boutique Armani Hotel Residences Dubai comprise 2- to 5-bedroom apartments, penthouses, and two top-floor presidential suites with rooftop access. Armani Beach Residences also features three swimming pools, a serene private beach, a two-story gym, a rejuvenating spa, and other branded facilities. Note that this is the second brand project in Dubai, while the first is Armani Residences or
Armani Hotel Residences Dubai. The development comprises 1 and 2-bedroom suites on the 9th to 16th floors of Burj Khalifa.
- Developer: Arada
- Brand: Armani Group
- Location: Palm Jumeirah
Bugatti Residences
Among the branded residences in Dubai is also Bugat t i Residences. Developed in collaboration with Dubai-based developer Binghatti, the Bugatti Residences will mark the inaugural residential building bearing the renowned car manufacturer’s name. Comprising a total of 182 residences, including 2- bedroom Cannes, 3-bedroom St. Tropez, and 4-bedroom Monaco mansions, the development also introduces the Sky Mansion Penthouse Collection, featuring 11 penthouses designed for those pursuing an elevated metropolitan lifestyle. Notably, these penthouses will be equipped with a private car lift.
- Developer: Binghatti Properties
- Brand: Bugatti Automobiles
- Location: Business Bay
Bulgari Lighthouse
Bulgari Lighthouse Dubai integrates modern Italian grandeur with local landscape elements designed by the esteemed architectural firm Antonio Citterio Patricia Viel. It offers 4 and 5-bedroom penthouses featuring various living spaces and layouts. Amenities include a private pool and exclusive lift access. At the top is the Sky Villa Penthouse, offering unparalleled views of the Arabian Gulf. The design and mood of the spaces are primarily set by the use of light. By arranging the levels of each unit in a staggered manner, the balconies at Bulgari Lighthouse ensure that they do not directly face one another.
- Developer: Meraas
- Brand: Bulgari
- Location: Jumeirah Bay Island
Mercedes-Benz Places by Binghatti
Mercedes-Benz Places is a collaborative venture between Binghatti Developers and the luxury automotive giant Mercedes-Benz in Downtown Dubai. It offers opulent 2 to 4-bedroom apartments and penthouses. The 65-story iconic residence is poised to redefine luxury in Downtown Dubai’s skyline. Mercedes-Benz Places integrates automotive excellence and architectural grandeur, representing a distinctive amalgamation of real estate and automotive brilliance.
- Developer: Binghatti Properties
- Brand: Mercedes-Benz
- Location: Downtown Dubai
Damac Altitude de Grisogono
Crafted by de Grisogono, Damac Altitude is an off-plan project in Business Bay. The residences showcase sophisticated interiors and offer captivating views of Dubai Canal, Burj Khalifa, and the cityscape. Damac Altitude is poised to deliver an elevated luxury living experience for its discerning residents. The 38-story tower will offer studios, 1 to 3-bedroom apartments and 2-bedroom duplexes. Damac Altitude Apartments’ residents benefit from convenient proximity to recreational destinations such as City Walk and Jumeirah Beach. Additionally, they enjoy easy access to essential amenities, including The Dubai Mall, healthcare centers, schools, and hotels.
- Developer: Damac Properties
- Collaboration: De Grisogono
- Location: Business Bay
Franck Muller Aeternitas Tower
Dubai is poised to achieve a groundbreaking milestone with the Franck Muller Aeternitas Tower, slated to become the world’s tallest residential clock tower. Aeternitas by London Gate, the upscale branded residence in Dubai, marks an impressive collaboration between esteemed developer London Gate and iconic watchmaker Franck Muller.
Franck Muller Aeternitas Tower
Nestled in the coveted district of Dubai Marina, this landmark project features 649 luxury units with 1 to 4-bedroom configurations. Once completed, it will be one of the tallest residential towers globally, boasting 160 stories.
- Developer: London Gate
- Brand: Franck Muller
- Location: Dubai Marina
Address Residences The Bay
Developed by Emaar, Address Residences The Bay offers branded flats and penthouses right along the sea. This opulent complex exemplifies prime beachfront living with panoramic views, fine dining options, a community park, and a fully equipped gym. It features 1, 2 and 3-bedroom apartments, 3 and 4-
bedroom penthouses, and 3-bedroom townhouses Located a few minutes’ drive from Dubai Marina, the location will provide residents with direct access to Sheikh Zayed Road.
- Developer: Emaar
- Brand: Address Hotels and Resorts
- Location: Jumeirah Bay Island
Six Senses Palm Jumeirah
Six Senses Residences is one of the highly awaited branded residences in Dubai that prioritizes health and leisure. The mixed-use development is divided into a LEED-certified 61-room Dubai hotel and 162 branded residences. The residential component includes 3-bedroom Sky Villas, 4-bedroom Beachfront Penthouses, 4-bedroom Royal Penthouses, and 5-bedroom Signature Beachfront Villas. Positioned strategically on the west crescent of Palm Jumeirah in Dubai, this development stands out with its exclusive privileges.
- Developer: Select Group
- Brand: Six Senses Hotels Resorts Spas
- Location: Palm Jumeirah
Orla by Dorchester Collection
Nestled on Palm Jumeirah, Orla by Dorchester Collection presents luxurious 2, 3, and 4-bedroom
apartments and penthouses. Floor-to-ceiling windows offer a contemporary ambience and breathtaking views of the Arabian Gulf. Residents can indulge in outstanding amenities such as a private beach, an infinity pool, a state-of-the-art gym, and a spa.
- Developer: Omniyat
- Brand: Dorchester Collection
- Location: Palm Jumeirah
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